Green Gossip is a podcast that explores the life stories and vision of the famous sustainable brand’s founders. It is brought to you by The Disposal Company and sponsored by Vanity Wagon. If you are curious about what ‘Organic’ actually means, read on.
Episode 4 | Soil to Shelf: Juicy Chemistry’s Sustainable Approach
Green Gossip podcast is hosted by Bhagyashree Bhansali, the Founder & CEO of The Disposal Company.
In a conversation between Bhgyashree and Pritesh Asher the Co-Founder of Juicy Chemistry, an Indian ECOCERT-Certified organic personal care brand, Pritesh shares how someone’s personal life experiences helped to think about an organic brand.
Pritesh Asher talked about his childhood memories of Coimbatore. He met with his wife Megha at the school. Megha’s perspective on sustainability had a profound impression on Pritesh.
One day they purchased a few organic products. Pritesh noticed that the ingredients mentioned at the back of the products were all raw materials found in the manufacturing of petroleum products. He was surprised that how a product claimed to be organic with such an elaborate list of petrochemicals. After this incident, he and his wife started to find out what ‘Organic’ really means. From that point, the journey of Juicy Chemistry started.
Pritesh is also very mindful of its brand’s positive impact and what it can leave behind for the next generations.
Listen to the full podcast here to know more about their journey and brand vision.
Shop Juicy Chemistry here.
The Disposal Company is India’s first climate action platform which enables brands to go sustainable & plastic-neutral. Join us on Green Gossip as we delve into the personal aspect of sustainability through compelling stories.
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