#IGLive: Chaitsi Ahuja of Brown Living Shares Insights on Sustainable Living

The founder of a globally renowned brand shared some ideas on sustainable living with The Disposal Company. 

Chaitsi Ahuja, founder of Brown Living came in a live session with The Disposal Company. Brown Living stands as India’s inaugural online hub tailored for eco-minded consumers seeking verified sustainable brands, facilitating discovery and purchases. It showcases a diverse array of everyday essentials meticulously selected to cater to those embracing a sustainable, vegan, plastic-free, toxin-free, and zero-waste lifestyle.

She discussed the reason behind forming her brand, sustainable lifestyle tips, brand visions, and many more.

Key Points

She founded the brand to make life simple for sustainable consumers. Plastic-free and vegan products are the two main principles she follows in her business. Personally, Chaitsi follows a vegan diet. As a brand owner, she tries to create larger impacts on the society. In the name ‘Brown Living’ brown represents the color of the soil.

Her brand is partnered with Grow-Trees to offset carbon emissions for every customer purchase. Brown Living has planted more than 28,000 trees so far. Chaitsi follows some of the simplest steps in her life for sustainable living like composting, gardening, using reusable bags, home-made skincare products, and mindful uses of electricity.

She mentioned the names of sustainable brands like Bombay Hemp and RIJAC. You have to do a waste audit at your home to follow a sustainable living. However, Chaitsi emphasizes buying less and mindful consumption.

Listen to the full session here.

With its pioneering climate action platform, The Disposal Company is leading the charge towards a sustainable future in India, enabling brands to go plastic-neutral and carbon-neutral with ease. Discover more here.

For more such insightful sessions join here.

Mousona Poddar

A passionate Content Writer who helps to scale your business by words with excellent research skills.

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