These top five Indian brands are showcasing the power of sustainable practices in shaping the future of the fashion industry.
Sustainable fashion is an industry that has gained significant momentum over the past decade. Consumers are increasingly aware of the environmental impact of the fashion industry and are actively seeking to find brands that prioritize sustainability. In India, many such brands are leading the way in a sustainable fashion. In this article, we will take a look at the top 5 sustainable fashion brands in India that are changing the industry.
Doodlage
Doodlage is a sustainable fashion brand that was founded in 2012 by Kriti Tula. The brand is known for its unique designs that incorporate upcycling and recycling techniques. Doodlage uses textile waste and discarded fabrics to create its collections and incorporates sustainable materials such as organic cotton and linen.
Doodlage’s designs are quirky and extensive, with a focus on sustainable fashion that is both stylish and affordable. Their packaging is designed to be plastic-free. The brand’s collections are made in small batches, ensuring that each garment is unique and has a limited impact on the environment.
No Nasties
No Nasties is a sustainable fashion brand that was founded in 2011 by Apurva Kothari. The brand uses 100% organic cotton and fair trade labor practices to create its collections. No Nasties is committed to transparency and traceability in its supply chain and ensures that all of its workers are paid a fair wage.
No Nasties’ designs are simple and classic, with a focus on sustainable fashion that is both ethical and affordable. It is conscious of its water and carbon footprint. The brand’s collections include a range of basics such as t-shirts and sweatshirts, as well as more statement pieces such as dresses and jumpsuits.
Ka-Sha
Ka-Sha, founded in 2012 by Karishma Shahani Khan, is a sustainable fashion brand that focuses on ethical and eco-friendly practices. The brand’s collections are made using handcrafted textiles and sustainable materials such as organic cotton, linen, and hemp.
Ka-Sha’s designs are broad-ranging and bohemian, with a focus on sustainable fashion that is both unique and affordable. The brand works with local artisans to create their fabrics and ensures that all of their workers are paid a fair wage. Ka-Sha also focuses on reducing waste by using scraps and leftovers to create new products.
The Souled Store
The Souled Store was founded in 2013, by Vedang Patel, Aditya Sharma, and Rohin Samtaney. It is an online brand selling T-Shirts to Footwear with stunning designs mixed with quirky pop culture.
They use butter paper in their packaging instead of plastic. Though they have to use plastic in the warehouses to store products. However, they are trying to reduce their plastic usage by using higher-quality plastic that can be reused multiple times or recycled. They recycle plastic waste by collaborating with The Disposal Company. As an apparel brand, they generate a lot of Chindi fabric. Their approach to waste reduction involves utilizing bigger fabric pieces to create children’s products and repurposing smaller Chindi fabric for other items. The Souled Store has taken consistently small steps to improve its positive impact on the environment for building a sustainable brand. Their sustainable story is really encouraging.
Ed-a-Mamma
Ed-a-Mamma, founded in 2022 by Alia Bhat, is a sustainable D2C brand that makes kidswear for the age group of 2–14 years. She started her brand by combining two of her deepest passions, namely the welfare of our planet and the well-being of our children. It has led her to create a world that instills a love of nature in children, knowing that they will protect what they cherish. As an expert in storytelling, she has decided to utilize this skill in her business. At Ed-a-Mamma, they tell stories that are both entertaining and educational. Their first product offering is a thoughtfully crafted line of playwear for kids, with more products like books to come.
Ed-a-Mamma uses natural biodegradable fiber in its products. Their garments have plastic-free buttons and the garment tags are made from FSC Certified Paper. With every purchase, they give their customers a seed ball to plant. Ed-a-Mamma is conscious of its impact on the environment which gives it a brand reputation. They have unlocked the transformative power of sustainable solutions by adopting a plastic-neutral scheme with The Disposal Company.
The Bottom Line
From upcycling and recycling to using natural and sustainable materials, these brands are setting an example for the fashion industry as a whole. With a focus on eco-friendly and ethical practices, these brands are showing that sustainability can be stylish, affordable, and accessible to all. It is important for consumers to be aware of the impact that their clothing choices have on the environment, and to choose brands that prioritize sustainability.
The Disposal Company is India’s first climate-action platform helping brands to go plastic-neutral and carbon-neutral. Click here to contact us.
