Read on to learn more about an apparel brand that takes conscious steps to reduce its plastic footprint in collaboration with TDC.
Fashion is not limited to a single definition or fixed set of rules. It is a dynamic and ever-evolving industry that constantly changes with time. In recent years, sustainability and ethical practices have gained prominence in the fashion industry. Many brands are focusing on creating environmentally friendly and socially responsible fashion, addressing issues such as fair labor practices, and animal welfare, and reducing the environmental impact of clothing production.
The Souled Store is such an example. It’s a sustainable apparel brand that specializes in providing fans with a diverse collection of merchandise and apparel inspired by popular culture.
The Souled Store Combines Fashion with Pop Culture
Their focus is on crafting and selecting exquisite designs that are then transferred onto a wide range of captivating merchandise. They offer t-shirts, phone covers, backpacks, boxers, mugs, socks, badges, pins, hoodies, and an extensive assortment of other products.
Their vibrant products are meticulously crafted and printed with the intention of spreading joy and delight. Their goal is to provide each individual with something they will genuinely adore, an item that allows them to express their unique identity, and ultimately, an item that brings a heartfelt smile to their face.
Plastic Neutrality Journey
The Souled Store has collaborated with The Disposal Company to neutralize its plastic footprint. They focus on making efforts consistently to create 100% sustainable products. The co-founder of The Souled Store shared their brand’s vision and sustainable initiatives in a conversation during The Disposal Company’s podcast ‘Green Gossip’.
Impact of The Souled Store
With continuously evolving and extending their business, they are also dedicated to generating positive impacts in society. They ran several campaigns to spread awareness. Some of them were to raise funds for giving stray animals a better life, for the conservation of endangered Indian animals, for distributing old clothes to the less fortunate, and to provide food to underprivileged families during the COVID-19 pandemic.
The Souled Store is trying to contribute to the well-being of communities and society through plastic neutrality initiatives and different social campaigns. They are conscious of their overall impacts on the planet besides making stunning products. They also encourage other fashion brands to implement sustainability in their businesses.
The Disposal Company is excited to be a part of such a conscious apparel brand.
The Disposal Company is leading the way in climate action in India, providing brands with a revolutionary platform that allows them to achieve plastic neutrality and carbon neutrality. Click here to discover how.
Read another apparel brand: Ed-A-Mamma