Explore how one radio program in India connects millions of Indians and encourages them to participate in achieving sustainable development goals.
At a media conference held on 28th April, the Institute for Competitiveness unveiled a report on ‘Mann Ki Baat’. The event was attended by key figures such as Gaurav Dwivedi, CEO of Prasar Bharati, Akash Tripathi, CEO of MyGov, and Amit Kapoor, Chairman of the Institute for Competitiveness. The timing of the report’s release coincided with the significant achievement of the 100th episode milestone of the popular radio show ‘Mann ki Baat’, which is hosted by Prime Minister, Narendra Modi.
The comprehensive report is an outcome of an in-depth analysis conducted using Natural Language Processing tools on the transcripts of 99 episodes of Mann Ki Baat, which were published between 2014 and 2023. It offers a decade-long review of the influence of the platform advocated by Prime Minister Modi, in inspiring and mobilizing people to take actions that promote social reform and transformation.
Key Points of the Report
The report encompasses case studies, meticulously curated by Axis My India, covering significant thematic areas such as sanitation and cleanliness, healthcare, wellness, water conservation, and sustainability. It highlights the involvement of diverse grassroots change agents, including panchayat leaders, startups, and youth, who have played an instrumental role in raising public awareness on these issues and instilling a sense of enthusiasm among the masses to explore novel, creative, and sustainable solutions for India and the world.
At the launch of the report, the emphasis was on fostering citizen engagement, driving impactful actions, inspiring agents of change to promote sustainable development, and commemorating the country’s cultural heritage, traditional practices, and indigenous ingenuity for innovation.
Recognizing Mann Ki Baat as India’s most renowned radio program, Gaurav Dwivedi, the CEO of Prasar Bharati, lauded the Prime Minister’s leadership and vision. He also extended his congratulations to all those involved in creating the show, which has emerged as a remarkable and influential platform, connecting millions of Indians on critical social issues.
Its Outreach
A recent study has revealed that it has reached over 100 crore listeners at least once. All India Radio has translated the program into 22 Indian languages, 29 dialects, and 11 foreign languages. Apart from English, the show is broadcasted in 11 foreign languages such as Chinese, French, Indonesian, Burmese, Tibetan, Baluchi, Arabic, Persian, Pashtu, Dari, and Swahili. At present, the show is aired by more than 500 broadcast centers of All India Radio.
Takeaway
Emphasizing the program’s ability to foster citizen engagement, Amit Kapoor, the chairman of the Institute for Competitiveness, stated that “The report on the analysis of Mann Ki Baat is a valuable contribution in comprehending the outreach and influence of an exceptional radio show. The program, hosted by Prime Minister Modi, has been able to reach millions of people, and the report underscores the potential of radio to connect with the masses, providing information and addressing topics that are important to the citizens.”
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