Born Good Recreates Sustainable Cleaning Practices with The Disposal Company

How a plastic-neutral brand is replacing traditional home cleaning practices with plant-based eco-friendly products to save the planet. 

Conventional cleaning products often contain harsh chemicals and toxins that can harm aquatic ecosystems when they enter waterways. On the other hand, eco-friendly cleaning products are necessary to protect both human health and the environment by reducing the use of harmful chemicals, conserving resources, and promoting more sustainable and responsible cleaning practices.

Born Good, an Indian brand is revolutionizing home care by introducing a range of plant-based cleaners that are completely free of toxins. Each of their product is formulated with bio-based ingredients carefully selected for their plant-derived goodness. Their products are safe for children and pets.

Born Good reinvented plant-based products for your home & clothes

The brand approaches environmental sourcing with great care to ensure it leaves no lasting harm. Their selection of eco-friendly cleaning products harnesses the enchanting properties of plant-based, non-toxic, and hypoallergenic elements like coconut extracts, sugarcane glycerine, and Brussels sprouts.

Their potent formula contains absolutely no harmful substances, including acid slurry, sulfates, phosphates, and parabens. The products are designed to ensure that the wastewater they generate does not contribute to the contamination of natural water bodies.

Born Good products have earned the USDA certification and the Cruelty-Free certification from Leaping Bunny International. It demonstrates the brand’s commitment to ethical and animal-friendly practices. 

The brand also offers eco-conscious refill packs crafted from a combination of aluminum, nylon, and plastic. These refill packs help reduce plastic consumption by up to 70% compared to conventional bottles.

Born Good’s Plastic Neutrality Journey

On a quarterly basis, Born Good meticulously calculates its plastic footprint. Subsequently, they collaborate with The Disposal Company, to collect and recycle an equivalent amount of plastic. Along with this, they also contribute to the employment and support of waste management workers.

Born Good has become a 100% plastic-neutral brand after collaborating with TDC.


Born Good not only helps consumers clean their homes, they are also cleaning the environment to reduce their impact. As a cleaning product brand, it sets an example to build a sustainable business for other brands.

The Disposal Company has shared a mission to fight against plastic pollution with Born Good.

The Disposal Company is on a mission to transform India’s approach to sustainability, offering an innovative platform that allows brands to go plastic-neutral and carbon-neutral, and make a meaningful impact on the environment. Discover more here.

Mousona Poddar

A passionate Content Writer who helps to scale your business by words with excellent research skills.

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