Flipkart and Bajaj Auto Forge Alliance to Promote Sustainability with Electric Vehicles

In a bid to champion sustainable practices in India’s e-commerce sector, Flipkart and Bajaj Auto have joined forces to accelerate the adoption of electric vehicles (EVs) in last-mile delivery operations. This strategic partnership marks a significant milestone in fostering a greener future for the country’s rapidly evolving e-commerce landscape.

As part of the collaboration, Bajaj Auto has committed to supplying a minimum of 1000 technologically advanced electric three-wheeler cargo vehicles to Flipkart. This initial, non-binding agreement sets the stage for potential fleet expansion and deeper collaboration in the future, underscoring both companies’ dedication to embracing sustainable solutions.

Samardeep Subandh, representing Bajaj Auto Ltd., highlighted the growing impact of last-mile logistics in India’s burgeoning e-commerce sector and emphasized the importance of driving sustainability in this space. He expressed enthusiasm about partnering with Flipkart to transition towards a fully sustainable last-mile fleet, aligning with the e-commerce giant’s commitment to environmental stewardship.

The electric cargo vehicles provided by Bajaj Auto will offer best-in-class performance and reliability, driven by innovative design and features that are gaining rapid acceptance in the market.

Hemant Badri, Senior Vice President and Head of Supply Chain, Customer Experience & Re-Commerce at Flipkart Group, underscored the company’s recognition of the significant environmental and societal impact of its operations. He emphasized Flipkart’s steadfast commitment to sustainable supply chains and hailed the alliance with Bajaj Auto as a pivotal moment for the Indian e-commerce landscape.

Badri reiterated Flipkart’s dedication to integrating electric vehicles into its last-mile delivery operations, aligning with the company’s pledge to transition its entire last-mile delivery fleet to EVs. This commitment is in line with Flipkart’s membership in Climate Group’s global electric mobility initiative – EV100.

By leveraging cutting-edge technology and forging strategic partnerships like the one with Bajaj Auto, Flipkart aims to enhance operational efficiency and pave the way for a greener, more sustainable future in the e-commerce sector.

This collaboration underscores the industry’s collective efforts to drive positive environmental change and sets a precedent for sustainable practices in the Indian business landscape.


A content creator who is passionate about the intersection of culture and creativity, seeking to create content that sparks meaningful conversations and inspires positive change.

Related Articles

Back to top button