Here’s everything you need to know about a healthy food brand, WickedGud that takes significant steps to lessen plastic waste in collaboration with TDC.
Rising costs of living, inflation, and the need for financial stability have led to a situation where many families require dual incomes to meet their financial needs. So, balancing work and family responsibilities has become a significant challenge for today’s parents. They often rely on readily available fast food options as it requires minimal time and effort for preparation. It’s important to note that while fast food can offer convenience and immediate gratification, it is typically high in calories, unhealthy fats, added sugars, and sodium.
In this scenario, WickedGud, a food and beverage brand is helping parents in India by dismantling unhealthy food options and rebuilding them into fresh, nutritious versions, eliminating the need to compromise on quality.
WickedGud bridges the gap between tasty junk food and boring healthy food
WickedGud has changed the definition of fast food. They strive to provide families with 100% nutrition by transforming pasta and noodles, removing their unhealthy elements, and replacing them with wholesome ingredients. Their goal is to encourage a healthy indulgence that becomes a regular habit, promoting the well-being of the entire family.
They use 100% vegan and plant-based ingredients in their pasta and noodles. Their products are free from gluten, soy, artificial colors, and preservatives. They are rich in vitamins, minerals, protein, and fiber which many people often lack in their busy lifestyle.
Plastic Neutrality Journey
As a newly founded startup, WickedGud has taken a significant step to implement sustainability into its business. They have collaborated with The Disposal Company to reduce plastic waste from the environment through plastic neutrality. Whatever the amount of plastic WickedGud produces in its packaging, TDC recycles the same amount of it. The founders of WickedGud shared their journey in a conversation during The Disposal Company’s podcast ‘Green Gossip’.
Conclusion
WickedGud is an enabler for all parents looking for healthier options that offer high nutrition without compromising the taste. At the same time, they are conscious of their environmental impacts on the planet.
WickedGud has set an example in the food & beverage industry. The Disposal Company is excited to be a part of the plastic neutrality initiative taken by WickedGud.
India’s sustainability landscape is being transformed by The Disposal Company, which is offering a pioneering platform that empowers brands to go plastic-neutral and carbon-neutral. Learn more here.
