Discover how a D2C brand is revolutionizing the industry, plastic neutrality initiatives, and a commitment to environmental preservation.
Oral care is essential not only for maintaining a healthy mouth but also for promoting overall well-being and preventing various health issues. Nonetheless, the downside is that oral care falls under the category of ‘low engagement purchases,’ leading consumers to often overlook this crucial aspect of their health.
Established in 2021, Perfora is a D2C brand primarily focused on digital platforms, aiming to revolutionize the oral care sector with its innovative range of products.
Perfora Brings a Revolution to the Oral Care Industry
Perfora offers practical and meticulously crafted solutions to enhance your daily oral care routine. Collaborating closely with experts, they’ve developed products that are both safe and efficient, featuring ingredients and technology that prioritize your well-being. The brand prides itself on innovation in oral care, providing products that simplify and enrich the experience, making it more inviting and enjoyable.
At Perfora, their core belief revolves around enhancing the lives of everyday consumers. They are dedicated to establishing an oral care brand that embodies cleanliness, functionality, and thoughtful design.
Some of its innovative products are electric toothbrushes, smart dental flossers, copper tongue cleaners, and many more.
Perfora’s Plastic Neutrality Journey
Perfora, has partnered with The Disposal Company, for recycling an amount of plastic from the environment that matches its yearly plastic consumption to achieve complete plastic neutrality.
Annually, the brand allocates 1% of its revenue to support organizations dedicated to championing environmental preservation.
The Co-founder of the brand discussed his brand vision in a talk during The Disposal Company’s podcast ‘Green Gossip’. The brand was also featured on Shark Tank India, Season 2.
Conclusion
The brand emphasizes conscious consumerism by purposefully lessening its environmental footprint through considerate and inventive solutions. Capturing a consumer’s attention toward superior oral care products can be challenging. However, through relatable content and impactful products, Perfora is actively working to instigate this shift.
The Disposal Company is excited to be a part of an innovative oral care brand.
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