Discover how Gud Gum brings a groundbreaking solution to the environmental crisis caused by traditional chewing gum with the help of The Disposal Company
Chewing gum is a type of confectionery product that is designed to be chewed but not swallowed. It typically consists of a gum base, sweeteners, flavorings, and sometimes softeners or bulking agents. Overall, the combination of oral health benefits, stress relief, and convenience contributes to the enduring popularity of chewing gum worldwide.
Addressing a pressing concern highlighted in a Research Gate report, traditional chewing gum contributes over 105 tonnes of non-biodegradable waste annually, perpetuating plastic pollution that persists for millennia.
Taking a significant stride towards mitigating this issue, a Bengaluru-based startup, Gud Gum has introduced a chewing gum entirely devoid of plastic, fully biodegradable, and composed of natural ingredients. Crafted solely from tree sap, it is devoid of any artificial sweeteners, colors, or flavors. Beyond its environmental benefits, chewing Gud Gum supports the livelihoods of tribal farmers involved in its sap harvesting.
What does set apart Gud Gum?
Conventional chewing gums, being plastic-based, endure for centuries without degradation. In contrast, the brand utilizes a unique base derived from the chicory tree, sourced from America. This plant-based sap is inherently biodegradable. Upon disposal, it breaks down within a matter of weeks or months, contingent on the microbial composition of the soil.
Gud Gum distinguishes itself by avoiding the inclusion of PVA (polyvinyl acetate), a typical component found in conventional chewing gums. They eschew artificial additives, opting instead for stevia, a plant-derived sweetener, along with natural fruit pulps and colors. This not only promotes environmental health but also aligns with natural processes.
Gud Gum’s Plastic Neutrality Journey
The brand has collaborated with The Disposal Company to neutralize its packaging waste. TDC helps them to recycle the same amount of plastic that they use in their packaging.
In the third season of Shark Tank India, Gud Gum attracted the sharks’ interest with its inventive methodology in crafting chewing gum.
Conclusion
Despite their seemingly trivial nature, chewing gums constitute a significant portion of global plastic waste. Compounded by the challenge of haphazard disposal, they pose a considerable cleanup dilemma. Since its inception in 2022, the brand has seen remarkable success, and preventing 700 kg of gum plastic from further contaminating the environment.
Say goodbye to plastic pollution and carbon emissions with The Disposal Company’s game-changing platform, which helps brands in India to become plastic-neutral and carbon-neutral. Click here to find out how.
